11/03/2025
When discussing ways to change or enhance child welfare practice, I am often asked where can we start?
From my own learning, I know that a vital place to begin is asking questions that will take a deep dive into how we interact with people, asking ourselves what language are we using, and are we recognizing the messages we are truly sending to and about the families we are to be in service of?
All too often, we do not realize how we are undermining and weakening families rather than supporting them to heal and strengthen themselves.
This is particularly noticeable in foster care campaigns. If you did a quick internet search for top foster care campaigns you would get tons of slogans and taglines such as:
“Let’s Raise the Bar: provide a safe & loving home”
“Open your heart, open your home”
“Every Child Deserves a Home”
“Fostering Hope, Changing Lives”
“Be the Change in a Child’s Life”
“Love Makes a Family”
“Transforming Lives, One Child at a Time”
“Foster Care: Where Love Begins”
“Every Child Deserves a Chance”
“Foster Love, Foster Hope”
“Creating Families, Building Futures”
“Foster Care: A Journey of Love”
“Together, We Can Make a Difference”
“Every Child Needs a Champion”
“Foster Care: Healing Hearts”
“Home is Where the Heart Is”
“Changing the World, One Child at a Time”
“Foster Care: Love in Action”
“Giving Children a Brighter Future”
“Every Child Deserves to Be Loved”
“Be a Hero: Foster a Child”
“Fostering Dreams, Building Hope”
“Foster Care: The Heart of the Community”
“Every Child Deserves a Family”
“Foster Care: Changing Lives Forever”
“It Pays to be a Good Parent”
“I Don’t Need your Sympathy, I Need You”
“Foster Dreams and Raise Hope”
“Foster Care, Foster Family, Foster Strength, Foster Healing, Foster Love”
“Let Love In: Foster Parents Needed”
These are all meant to evoke an emotional response in communities to gain interest in becoming paid by your local CAS/CPS to care for children and youth.
Building community starts with respect and integrity. Child welfare agencies need to stop perpetuating a narrative that says parents who are struggling and need real support lack what people better than them can readily give. It is more than time to be honest and open about agencies continuing to use foster care campaigns that undermine families and their abilities to heal, problem solve, and protect the children they love. Imagine all the healing, strength and the love in action that would happen if all the time, money and resources that go into these campaigns went directly to families and community building instead. Let families be their own heroes.