03/25/2026
Lies, Fries & Chicken Thighs 🍗
Yes… this is actually the title of one of our sessions at ACTIVATE FitCon 2026.
And honestly, how good is that?!
Because behind the catchy name is something even more powerful…
truth in an industry full of noise.
We are incredibly fortunate to have Dr. Jose Antonio with us this year — one of the world’s leading researchers in sports nutrition and protein metabolism. CEO and co-founder of The International Society of Sports Nutrition
This is not opinion.
This is not trend-based nutrition.
This is decades of research that has challenged outdated beliefs and reshaped how we understand protein, performance, and body composition.
In this session, he breaks down:
• The biggest myths around high-protein diets
• What protein actually does in the body
• What coaches are getting wrong
• And how to confidently guide your clients with evidence-based clarity
Because as professionals, we are not just delivering workouts.
We are educating, influencing, and shaping how people take care of their bodies.
And that responsibility requires truth, not trends.
Sunday, April 19 | ACTIVATE FitCon 2026 - VIRTUAL Presentation