Yuula

Yuula Join the Birth Revolution™️💫 The must-have toolkits for pregnancy birth & beyond, backed by Midwives

Struggling with restless legs? Pregnancy insomnia?Say hello to our Magnesium Body Butter by 🤝Magnesium is something you...
29/04/2026

Struggling with restless legs? Pregnancy insomnia?
Say hello to our Magnesium Body Butter by 🤝

Magnesium is something your body naturally leans on for rest, recovery, and regulation.

When magnesium is absorbed through the skin, it can help ease tension, soothe tired muscles and support those deeper moments of relaxation your body needs, especially during pregnancy and postpartum.

Simple, intentional care, designed to work with your body, not against it.

28/04/2026

Beautiful, love these tips 🤍

Repost:

I wanted to share my positive birth experience because yes, it is possible to have a calm, empowering birth in a hospital.Ive done it twice with just gas and air.

It was painful, yes. But also... magical I trusted my body, breathed through every surge, and when I thought I couldn’t do it anymore.. I was 10cm.

Here’s what helped me:

1 Breathe. It sounds simple, but it carried me through.

2 Don’t be afraid to make the room your:
lights down, voices low, calm music.

3 Trust your instincts. You will know what to do when the time comes.

4 Have a birth partner who knows your wishes and advocates for you.

5 Stay hydrated, even tiny sips between contractions make a difference.

6 Don’t be afraid to move, my best position was on all fours but tried everything until I was comfortable.

7 Something to squeeze a hand, a comb, a stress ball. Anything to divert the pain.

And most importantly believe in your body. However you bring your baby into the world, with an epidural, with gas and air, screaming, breathing, c-section, water birth... it’s ALL incredible

mummylife mummyblogger

27/04/2026

At Yuula, we’re a midwife-founded brand, which means every single product you’ll find here has been carefully curated, tried and tested, and chosen with real birth experience behind it. It’s why we’re trusted and loved by thousands of birthing people worldwide ✨

From tools to support pain management, to resources that help you prepare your mind and build confidence, to essentials for creating a calm, nurturing birth environment, we’ve brought everything together in one place.

And because we know how your body feels during pregnancy, we’ve also included those must-haves for rest, relaxation, and soothing an aching, restless body 🤍

No overwhelm. No endless searching. Just everything you need, in one thoughtful space.

Visit our website to shop our favourites and explore our full range of birth tools ✨

If you’re buying for a mum to be, the most thoughtful gifts aren’t always the obvious ones.So often everyone buys things...
24/04/2026

If you’re buying for a mum to be, the most thoughtful gifts aren’t always the obvious ones.

So often everyone buys things for the baby, but what about something that could make a real positive impact for a mum going through her most transformative season.

Our toolkits are designed specifically to take the thinking out of it, bringing together carefully curated tools that support preparation, comfort and recovery in one place.

From creating a calming birth space and building confidence, to supporting those early postpartum days, every toolkit is built with intention, not just aesthetics.

Shop our full toolkit range over on our website today!

22/04/2026

Let’s talk about transition 🤍

It’s powerful… and it can feel a little scary. That’s why it helps to understand it beforehand and talk it through with your birth partner. So that when it arrives, they know what it means.

There can be a moment in advanced labour where doubt creeps in. You might feel overwhelmed, emotional, even frightened, and find yourself saying things like “I can’t do this.”

That moment is transition, the phase where your body is moving into the pushing stage and your baby is well on its way.

As real as those feelings are, they don’t mean you’re not coping. They mean you are doing it. Your body is working exactly as it needs to.

For partners, this is the moment to really lock in. Stay close, keep your voice calm and steady, offer reassurance, and use positive, grounding words. Remind them where they are, that they’re safe, and that this feeling is a sign of progress, not something to fear.

For the birthing person, come back to your breath, soften your body, and take it one contraction at a time. You don’t have to do it all at once, this moment and these intense feelings will pass. You have nearly done it✨

21/04/2026

Your body knows what to do and so do you 🤍

At the start, keep it simple.
You don’t need to have all the answers or a perfect plan. Just focus on what feels right in the moment, one breath, one movement, one decision at a time.

Birth isn’t just physical, it’s instinctive. Beneath all the noise, advice, and outside opinions there’s a quiet inner voice that already understands the rhythm of what’s happening.

That urge to move, to sway, to get comfortable in a certain position.
The feeling to breathe a certain way, to rest, to let go.
That’s not random, that’s your instinct speaking.

Your body was designed to give birth, but it works best when you listen to it, not override it.

Leaning into your instincts isn’t about getting it right, it’s about trusting the signals your body is constantly sending you.

Keep it simple.
Tune in.
Trust what you feel.

Your body leads. You follow. 💫

Yes, you made & birthed that 💫 You are strong, you are powerful & you have got this 💪🏻Photo credit: .birthphotography
20/04/2026

Yes, you made & birthed that 💫 You are strong, you are powerful & you have got this 💪🏻

Photo credit: .birthphotography

If there’s one thing I’d tell you not to underestimate for birth prep, it’s your mindset.Building your mindset for birth...
19/04/2026

If there’s one thing I’d tell you not to underestimate for birth prep, it’s your mindset.

Building your mindset for birth during pregnancy is HUGE, it can literally transform your perception of pain during your labour.

Why the mama mindset toolkit contains what it does:

•birth prep journal by .ology
This journal will help you to unpick your mind and build sturdy foundations before leaning into helping you build your confidence

•positive affirmation cards
Such a hack! Decorate them everywhere around your home and let your mind gently absorb them whilst you go about your day✨

•rest and recover bath salts
Gorgeous aromatherapy salts to help you relax, unwind and connect with your baby. Pair with your relaxation audio for max mindset magic✨ (grab your free relaxation audio when you sign up to our mailing list or with the duo set!)

•the duo set
Gorgeous natural pain relief & massive tool… & did we mention, relaxation audio included 🧘‍♀️

Shop now at www.yuula.co.uk

18/04/2026

Vernix Caseosa (gorgeous video from )

Have you heard of it? It’s the creamy white layer on your baby’s skin, just like in this photo. It is formed early in the womb and provides a barrier between your baby’s skin and the amniotic fluid.

At around 20 weeks of pregnancy your baby will be covered head to toe in a layer of vernix. From this point the thickness of the vernix will increase until its peak at around 36-38 weeks and if your baby is born at this time you will see it all over them.

From 36-38 weeks the vernix begins to soak in, until it’s just visible in the creases of their skin. If your baby is born after their due date their skin may even be a little bit dry as there is minimal vernix left.

Vernix isn’t just helpful during pregnancy. It has lots of benefits once they are born too. It makes your baby’s skin silky soft, helping to lock in moisture after birth if you slowly let it soak into the skin naturally. It also provides extra immunity and protection from germs, as it supports the development of your baby’s skins protective layer known as the ‘acid mantle’.

All of these amazing benefits are why it’s recommended to not wipe the vernix off after birth or wash your baby. You might think it looks a little gross, but the abundance of benefits might help you to resist and let this amazing, natural moisturiser slowly sink in and continue to nourish your baby’s skin.

Repost: and I think it looks pretty cute too!

Pressure can completely shift how we experience pain ✨Our Aura Orbs are designed to work with your nervous system, givin...
17/04/2026

Pressure can completely shift how we experience pain ✨

Our Aura Orbs are designed to work with your nervous system, giving your body something grounding to focus on as contractions build, helping you ride each wave with more control and calm.

But their support doesn’t stop at birth 🤍
In those early postpartum days, they can help you manage:
• after pains
• going to the toilet
• sitting up & moving after a caesarean birth
• general discomfort as your body recovers

And beyond that, they’re there for:
• soothing massage
• easing muscle tension
• anxiety relief
• painful or intense moments like flying, dental appointments, tattoos & medical procedures

A small tool with a powerful purpose, through birth and beyond.

When have you used your orbs? We’d love to know in the comments.

AuraOrbs PositiveBirth

15/04/2026

A baby’s first cry serves an important purpose, helping clear their tiny lungs, fill them with air, and begin the natural rhythm of breathing on their own as their physiology adapts to life outside the womb💕

In a water birth, this transition can be especially gentle. The warm water can be so soothing that babies may take a little longer to cry, with a soft, calm adjustment followed by a bigger cry a few minutes later, a completely normal part of this peaceful transition 🌊👶

Video credit:

”

13/04/2026

Building your birth bag? Don’t forget this 🤍

No matter what kind of birth you’re planning, epidural or not, you’ll still need ways to cope, ground yourself, and stay in control through each stage.

Aura Orbs are designed to:
• give you something to focus on
• help you stay present
• support you through every wave

Because birth isn’t just about pain relief, it’s about having the right tools when you need them most.

Head to www.yuula.co.uk to add these to your birth bag ✨

Address

Norwich

Telephone

+447850957840

Website

https://linktr.ee/yuulaofficial?fbclid=PAAaYzkhBZBkrMupYI1SJrYOuD5vuFhYQG3erCB9WBLScun4TYNNCa61

Alerts

Be the first to know and let us send you an email when Yuula posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Yuula:

Shortcuts

Featured

Share

Category