Yuula

Join the Birth Revolution™️💫 The must-have toolkits for pregnancy birth & beyond, backed by Midwives

19/01/2026

Repost

It’s so important to normalize physiological birth in our society. Love this one! 🩵🩵🩵

Words and video via

“Unedited last 2min of water birth from pushing head out to waiting until the next contraction to push rest out, to cord around the neck - to show how long it can be when you go slowly with your body to push baby out. Birth doesn’t need to be rushed. And when working with an incredible provider, even something like a cord around neck can be taken care of in seconds without any rushed/emergency vibes in the room!

Edit: this was my 2nd baby’s birth in case that’s confusing - still very pregnant and gearing up for baby 3’s birth!”

18/01/2026

Not to forget one of our favourites, the birth story library!

This isn’t just a website refresh. This is months of decisions, revisions, late nights, big investments, and quiet moments asking “does this feel like Yuula?”

Every page was designed to feel like Yuula
feels in real life...calm, grounded, considered,
supportive.

This is the website I dreamed of when Yuula
was just an idea, and now it’s live. 🤍

15/01/2026

Not every birth needs to be trauma, screaming and crying like in films… lots of births are relaxed, breathing, calm & cosy and this is the ultimate cosy birth essentials! 💫✨

Create a calm, sacred space with:

🌕 Aura Orbs by Yuula – beautifully designed acupressure balls that promote feelings of empowerment, control, and grounding during labour

🍃 Raspberry Leaf Tea – a time-honoured herbal support for the birthing body

🌌 Galaxy Light – fill the room with stars and serenity for a truly magical atmosphere

💬 Positive Affirmation Cards – powerful words to guide and uplift you through every wave

🌿 Calming Aromatherapy Oil – soothing scents to ease tension and support deep relaxation

🧵 Cord Ties – a soft, beautiful alternative to plastic clamps for those precious first moments

Birth can be peaceful, powerful, and deeply cosy 🕊️

Which of these essentials would you add to your birthing space? 💭💗

14/01/2026

If you shake during or after labour, you haven’t done
anything wrong 🤍

Shaking can be a totally normal response to adrenaline, hormonal shifts, and the intensity of birth as your body resets. It can feel surprising if it does occur, but it usually passes with warmth, reassurance, and time. Your nervous system is simply finding its calm again.

Save this for birth prep or share it with someone who
needs reassurance ✨

13/01/2026

When you’re upright and supported, gravity really does become your ally. A supported squat gives your body space to open and your baby room to move down. With your partner’s hands holding you steady, that connection boosts oxytocin, brings a sense of safety, and reminds you, you’ve got this.

Photo credit:

12/01/2026

Pain relief in labour doesn’t have to be
complicated.

Our Aura Orbs work with your nervous system, using counter-pressure to help interrupt pain signals and support focused, physiological birth.

Simple, effective, and designed by Midwife Lily, a small tool that makes a big difference in labour.

11/01/2026

We often approach pregnancy with an underlying fear of birth. We grow up hearing snippets of the worst stories from the people around us and in the media, unknowingly creating an expectation of birth being something to endure, to fear.

Here are Yuula we advocate for rewriting that narrative.

“Your body is wise. Your instincts are real. Your
birth matters. When fear fades, space is made
—for strength, softness, and even joy.
You’ve got this. I’ve got you.“

10/01/2026

The cascade of intervention – what does it really mean?

In labour (and in life in general!) l one small thing can lead to another… and another… and another.
This is what we call the cascade of intervention.

We are so lucky to live in a time when intervention is readily available, because it can be essential and life saving.

✨ This isn’t a blanket explanation of interventions are = bad✨

BUT, it is important to make informed choices every step of the way & remember that there are options.

Here’s a common example 👇

• You’re asked to lie on the bed for a CTG (continuous fetal monitoring)
• Lying down can make contractions feel more intense and painful
• Pain increases → epidural is offered
• Epidural can slow labour → syntocinon drip
• Stronger contractions → continuous monitoring, limited movement
• Labour becomes harder to cope with → assisted birth or caesarean

Other common triggers in the cascade:

• Vaginal exams leading to pressure to “speed things up”
• Membrane sweep → contractions start before your body is ready, leading to potentially a long early labour or even waters going early or bleeding

• Artificial rupture of membranes (ARM) → clock starts ticking, membranes broken before baby is ready, harder for baby to rotate into a better position

* Offer of a scab for a suspected big baby- how reliable are the scans, what will you do with the information gained etc.

But informed choice matters.
You always deserve to ask:
• Is this urgent?
• What are the benefits?
* What are the risks?
• What are the alternatives?
• What happens if we wait or do nothing?

Birth works best when you feel safe, supported, and informed 🤍

Save this. Share it. Ask the questions.

positivebirth birtheducation
labourandbirth ctgmonitoring inductionoflabour
membranesweep birthchoices

07/01/2026

Did you know that it’s possible for your little one to be born in their amniotic sac? So their waters don’t break until AFTER they are born.

This is called an en caul birth, sometimes referred to as a mermaid birth. It’s uncommon and thought to be good luck✨

Isn’t it incredible, this little one doesn’t even seem to have noticed they’ve been born 🥰

Photo credit:

06/01/2026

From the very first positive test to those quiet post-partum midnight feeds 🤍

We’re so excited to introduce our new Yuula Birthing Balls — designed to support you through every stage of pregnancy and beyond.

✨ Why a birth ball?
From early pregnancy, gentle movement on a ball can help with posture, comfort, and staying active as your body changes. As your bump grows, it becomes a go-to tool for easing tension, encouraging optimal positioning, and creating calm, rhythmic movement. During labour, many parents love the freedom and support it offers — and post-partum, it’s perfect for soothing feeds, gentle recovery movement, and everyday comfort.

✨ Why Yuula?
Our premium birthing balls are:
• Extra thick & durable
• Made especially for pregnancy and post-partum use
• Tested to support up to 1000kg for added peace of mind

Thoughtfully designed, beautifully made, and built to last — this is one tool you’ll reach for again and again throughout your journey.

✨ Now available on Amazon — with an extra launch discount for a limited time 🤍

05/01/2026

Repost .yoga.doula ✨

🌸My 3 hour labour with raw AF audio 🌸

The birth of my third. My second precipitous birth and second born before arrival. Some call this an accident free birth but I would hate the take that badge of honour from a mama who has truely prepared herself for it.

I knew it would likely happen given my last birth was less than an hour, but also that my midwife and birth team would be on the way.

So many people comment that a precipitous is a dream and that I’m lucky. But for many precipitous mamas it can come as a shock and leave its own set of complications.

It also discredits the hard work that these mamas do before hand, learning about physiological birth, and the marathon that they also run during labour. But I know these comments are not made with malice.

Every birth is equally deserving of its own story, the way the mama tells it. Exactly how she felt during her journey to bring baby earth side.

Sending love to every mama with their own birth story, no matter how it went. These stories stay with us forever.

positivebirth bba bornbeforearrival doulasupport privatemidwife accidentalfreebirth thirdbirth siblingsatbirth earthybirth birthteam birthsupport birthstory quickbirth quicklabour

Address

Norwich

Telephone

+447850957840

Website

http://Www.Yuula.co.uk/, https://linktr.ee/yuulaofficial?fbclid=PAAaYzkhBZBkrMupYI1SJrYOuD5vuFhYQG3erCB9WBLScun4TYNNCa61

Alerts

Be the first to know and let us send you an email when Yuula posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Yuula:

Shortcuts

Want your practice to be the top-listed Clinic in Norwich?