10/20/2025
๐๐จ๐ฅ๐ฎ๐ง๐ญ๐๐ซ๐ฒ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐ญ๐ก๐๐ญ ๐๐๐ฅ๐ฅ ๐๐ก๐๐ฆ๐ฌ๐๐ฅ๐ฏ๐๐ฌ: ๐๐ก๐๐ญ ๐๐ข๐ ๐๐จ๐ซ๐ค๐๐ซ๐ฌ ๐๐ง๐ 1099โ๐ฌ ๐๐ซ๐ ๐๐ฌ๐ค๐ข๐ง๐ ๐
๐จ๐ซ ๐ข๐ง 2025 ๐https://enrollfirst.com/voluntary-benefits-that-sell-themselves/
The shifting employment landscape, driven by the growth of the 1099 gig workforce, highlights a key trend: ๐ ๐ข๐ ๐ฐ๐จ๐ซ๐ค๐๐ซ๐ฌ ๐๐ซ๐ ๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐ฌ๐๐๐ค๐ข๐ง๐ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐ญ๐๐ข๐ฅ๐จ๐ซ๐๐ ๐ญ๐จ ๐ญ๐ก๐๐ข๐ซ ๐ฎ๐ง๐ข๐ช๐ฎ๐ ๐ง๐๐๐๐ฌ. They value ๐๐ฅ๐๐ฑ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐๐๐๐จ๐ซ๐๐๐๐ข๐ฅ๐ข๐ญ๐ฒ, ๐๐ง๐ ๐ฉ๐จ๐ซ๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒโbenefits that support their independent work lifestyle. Understanding what these workers want and providing accessible, customizable benefits options is essential for businesses and brokers aiming to stay ahead in this evolving market.
In 2025, voluntary benefits are no longer โnice-to-have.โ Theyโre a must-have for independent workers looking for:
โ
๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ options that fit unpredictable income
โ
๐
๐ฅ๐๐ฑ๐ข๐๐ฅ๐ ๐ฉ๐ฅ๐๐ง๐ฌ that adapt to lifestyle changes
โ
๐๐จ๐ซ๐ญ๐๐๐ฅ๐ coverage they can take from gig to gig
๐ก For brokers, this presents a significant opportunity to stand out by providing tailored, flexible benefits solutions that ๐๐ข๐ซ๐๐๐ญ๐ฅ๐ฒ ๐๐๐๐ซ๐๐ฌ๐ฌ ๐ญ๐ก๐ ๐ง๐๐๐๐ฌ ๐จ๐ ๐ญ๐ก๐ 1099 ๐ ๐ข๐ ๐ฐ๐จ๐ซ๐ค๐๐จ๐ซ๐๐. You can deliver real value by offering innovative voluntary benefits and resources that are simple to implement and easy for workers to access while avoiding the complexities of traditional group plans or complicated setups.