Concord Place Memory Care

Concord Place Memory Care Concord Place brings together a compassionate team of professionals who are dedicated to person-centered care, providing residents with a high quality of life.

Our purpose is to protect, engage and love people with memory loss. Everyone who experiences memory loss is unique in their own experience. At Concord Place, we not only understand that, but we are dedicated to understanding how that unique experience impacts each of our residents, tailoring our care in ways that optimize their contact with the world around them.

Happy Birthday Bobby!!!
02/03/2026

Happy Birthday Bobby!!!

02/03/2026

🚗 Drive & Thrive: A Seated Movement Class with all new music and movements!

Everyone remembers the feeling of being behind the wheel — the rhythm, the focus, the freedom.
Driving & Thrive brings that familiar joy into a gentle, seated exercise class designed especially for seniors living with memory loss.

Using simple, car‑inspired motions like steering, signaling, shifting, and “checking the mirrors,” participants engage their arms, hands, and upper body in ways that support everyday independence. These movements help maintain the strength and coordination needed for brushing teeth, combing hair, eating, and other daily tasks — all while tapping into a comforting memory that feels natural and empowering.

Set to upbeat music and guided with friendly, easy-to-follow cues, Driving & Thrive encourages steady movement, confidence, and fun. It’s not about fitness perfection — it’s about connection, familiarity, and the joy of “taking a little drive” together.

02/02/2026
We’re snowbound again!
01/31/2026

We’re snowbound again!

🍎✨ Warm Hearts & Hot Apple Cider ✨🍎Today was pure comfort in a cup. Our residents gathered together to make hot apple ci...
01/29/2026

🍎✨ Warm Hearts & Hot Apple Cider ✨🍎

Today was pure comfort in a cup. Our residents gathered together to make hot apple cider using fresh‑pressed cider infused with cinnamon sticks, cloves, nutmeg, brown sugar, and bright slices of orange.

As the pot simmered, the aroma of spices drifted through the room, offering layers of sensory delight—warm, familiar, and deeply soothing. The cider warmed our hands and bodies, but the fellowship we shared warmed our souls even more.

Simple moments like these remind us how meaningful togetherness can be. ❤️

Every day, no matter how busy the morning gets, we stop what we’re doing for one simple reason — to snap a daily “good m...
01/28/2026

Every day, no matter how busy the morning gets, we stop what we’re doing for one simple reason — to snap a daily “good morning” picture together. It’s become our little tradition… a reminder that friendship deserves a moment, even in the middle of the rush.

01/25/2026

✨ Minnie Pearl Spotlight! ✨

Today we’re sharing some of our favorite snapshots of our beloved cockatiel, Minnie Pearl. This little feathered social butterfly spends her days visiting residents, hopping from shoulder to shoulder, and spreading smiles everywhere she goes. She truly is part of the family. 🐦💛

We’d love to see your favorite Minnie Pearl moment too! Share a photo in the comments and you’ll be entered to win a handmade craft created by one of our talented residents.

Let’s celebrate the joy she brings to all of us!

01/23/2026
01/22/2026
🍭 Sweet memories were in full bloom as our seniors explored the colorful world of lollipops. It was amazing to watch fam...
01/22/2026

🍭 Sweet memories were in full bloom as our seniors explored the colorful world of lollipops. It was amazing to watch familiar flavors spark old stories—root beer floats at the corner store, strawberry summers, pineapple vacations, and even a few pina colada laughs.

We talked about how lollipops are made, from the swirling sugar to the final glossy shine, and everyone loved getting hands-on with a little taste‑testing adventure. The room was filled with smiles, sticky fingers, and joyful reminiscing. We even wrote a song about lollipops!

Celebrating simple pleasures like this reminds us that connection can come from the sweetest places. 🍬✨

Many families caring for aging loved ones who served in the military are unaware that military service, particularly act...
01/20/2026

Many families caring for aging loved ones who served in the military are unaware that military service, particularly active duty, can increase the risk of dementia. They may also not realize that specialized care, benefits, and support services are available to help.

Below are key risk factors to understand, along with resources designed to better support veterans living with dementia and the families who care for them.
https://www.anthemmemorycare.com/blog/veterans-and-dementia-what-families-need-to-know

Many families with aging veterans are not aware of the connection between military service and an increased risk of dementia. They may also not realize that there are specialized medical care and support services available specifically for veterans living with dementia. Understanding both can make a...

Today we pause to honor Dr. Martin Luther King Jr. and his legacy of hope, justice, and unity. May we strive to live wit...
01/19/2026

Today we pause to honor Dr. Martin Luther King Jr. and his legacy of hope, justice, and unity. May we strive to live with compassion and work toward a better world for all.

Address

901 Concord Road
Knoxville, TN
37934

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Our Story

Avenir Knoxville is uniquely designed to meet the needs of those with Alzheimer's and other memory disorders. Spacious private suites with Large state of the art Kitchens, family-style dining, safe and secure walkways, natural lighting galore, all surrounding a beautiful interactive garden courtyard which are all designed to provide a home-like, supportive environment for our residents. Secondly, our highly trained, kind and compassionate caregivers and friendly staff are specially trained in dementia care and share a philosophy of care that is focused on each person and understanding their individual needs, abilities, backgrounds, and preferences. Finally, it is our mission guided by the strength of our leadership-to stay abreast of the latest advances in Alzheimer's and dementia care and serve as a trusted resource for the community, creating a new standard for memory care in Knoxville. Our vision is to create an environment, for those with Alzheimer’s, dementia and memory loss, that celebrates each resident's life by acknowledging and building upon their individual, unique backgrounds and interest to foster a purposeful and engaging lifestyle to help assure maximum contentment and fulfillment for both the resident and their family. Avenir Memory Care at Knoxville opened in May, 2013 and is recognized now as the Premier Memory Care Assisted Living Community in East Tennessee. If you would like to speak to our Marketing Director, and arrange for a tour, please call 865-777-1500