02/06/2026
“Great strides in cancer innovation have paradoxically made the cancer brand even scarier, adversely affecting people’s experiences.”
Christianna Gorin notes in our Rebranding Cancer study, developed in partnership with BAV. This Month, join us in reimagining cancer communication to better reflect progress and lived experience.
More here:https://www.wpp.com/en/-/media/project/wpp/files/wpp-iq/2024/rebranding-cancer_5_hires_no-bleed_rgb-w-hyperlinks.pdf