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Ipsos Synthesio

AI-enabled Consumer Intelligence Leader

02/13/2023

We hope you enjoyed this year! We kept tracking social conversations towards 🏈 Here's what people said during the game:

1. During the game, the Dunkin' ad generated the most social media mentions (12.8% of conversation volume), followed by The Flash (10.4%), and Tubi (8.3%).

2. The most discussed celebrity cameo is Ben Affleck in the Dunkin' ad.

3. Dunkin' has the highest volume of mentions related to humor

4. The trending in-game topics detected by Synthesio Topic Modeling include:
- "Horrible game ending call"
- Super Bowl commercial about Jesus
- Rihanna's pregnancy
- Chris Stapleton's breathtaking National Anthem
- Tubi commercial

Want to know more? Stay tuned for our post-game social media analysis!

http://bit.ly/3jS83lr

02/12/2023

Happy Sunday!

We hope you are with your family, friends, and loved ones - or just sitting peacefully on your couch waiting for the game.

The Synthesio team is ready to follow the spectators' reactions. We've been tracking online conversations on social media since February 1st, and here's what we're seeing so far:

🍿 Leading up to the game, the PopCorners Breaking Bad ad is generating the most social media mentions (39.5% of conversation volume), followed by General Motors (14%), and Doritos (13%).

😮 The most anticipated celebrity cameo is Alicia Silverstone (19.5% of conversation volume related to celebrities) in the Rakuten ad.

💬 The top 4 themes driving conversation on social media detected by Synthesio Topic Modeling include:
- Super Bowl Halftime Show anticipation
- Controversy around the "He Gets Us" campaign, with many people discussing its alleged connections to anti-LGBT and anti-abortion movements
- Kelce brothers - lots of conversation about the historic brother face-off
- Super Bowl food! Trending topics include dip recipes, cocktails, pizza, cookies, and cakes

Want to know more? Get in touch! http://bit.ly/3xhhhe5

11/04/2022

Join us on December 1st for our next feature webinar! We’re thrilled to host climate change and sustainability expert and speaker at COP26, Dr. Pippa Bailey, and social intelligence expert Duncan Fergusson for a conversation about the many voices and viewpoints on sustainability 🌱

Both will share the latest insights from global research studies and social data - and explore how brands should navigate their sustainability challenges and opportunities.

Save your seat now (link in bio)

11/02/2022

It’s here! Our first Birdseye Report explores to reveal shifting priorities and perceptions around the globe. We uncover how consumers of different ages, genders, and backgrounds define - and how brands can tailor their products and services to help consumers feel whole.
Read the full report here: https://bit.ly/3UnxI2f

10/31/2022

Happy ! We’re finally settling the debate: what’s the best Halloween candy?

Check out our Halloween to see the best and worst candies and trending costumes. Plus, Topic Modeling uncovered some conversation themes like:

- causing Halloween candy prices to soar
- Sexism and cultural appropriate in Halloween costumes
- Reminders to check your kids’ candy tonight!

10/04/2022

Brad Pitt is the latest celeb to join the celebrity-owned industry with the launch of his new line, .skincare
But the internet isn’t exactly excited…

The announcement generated a spike in negative mentions with consumers criticizing the “genderless” positioning of the brand and questioning if Brad Pitt even showers?

To learn more about how celebrities are impacting the industry, we tracked online conversations about 53 brands. Download the report (link in bio)

09/30/2022

What do and Meghan Markle have in common?

They're both topping the charts in our latest analysis for

To celebrate, we tracked social conversations about the top 10 podcasts in the US, UK, and Australia to see who's generating the most buzz. Here's what we found ❤️‍🔥

09/27/2022

In honor of the upcoming World Cup, we teamed up with to launch the ✨FIFA World Cup Qatar’22 Monitor✨

Using our AI-enabled consumer intelligence platform, the monitor tracks global fan conversations related to the event, teams, and players. Our first issue includes social media's winner predictions, most-discussed topics, and the best and worst of the 2022 kits.

Stay tuned for regular updates to keep a fresh eye on the online discussions and drivers of excitement around the

09/27/2022

social highlights ✨

08/16/2022

Save the date ✨

Twitter and Synthesio are excited to invite you to an exclusive webinar on September 15 at 10 am EST: When Social Met Surveys

Join Joe Rice and Allen Bonde to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers.

https://cutt.ly/FXhkn9E

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