02/19/2026
For decades, corporations like Victoria’s Secret and Abercrombie & Fitch helped define what “sexy” and “desirable” meant.
They told us we needed to be thin, youthful, and sexually available in order to be valued.
In the 90s, the marketing was everywhere.
“Thin is in.”
S*x sells.
And it shaped an entire era (not so unlike the one we’re living in now).
These standards didn’t appear out of nowhere.
They were intentionally built, marketed, and sold to us from the youngest ages.
Now Les Wexner, the longtime CEO behind these brands, has been publicly linked to Jeffrey Epstein; a reminder that beauty standards are shaped within broader systems of power.
When powerful men profit from objectifying women and sexualizing youth, the ideals they promote are not neutral.
Beauty standards are cultural messaging.
And cultural messaging always serves someone.
Who benefits when women believe their value lies in being younger, thinner, and more sexually desirable?
Maybe the problem was never our bodies.
Maybe it has always been the systems that taught us our value depends on youth, thinness, and sexual desirability.