Sher Fertility Solutions New York

Sher Fertility Solutions New York The team at the SFS-NY recognizes the physical and emotional struggles that accompany infertility Donor egg banking

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From the moment you walk into our state-of-the-art fertility clinic located on Fifth Avenue in Midtown Manhattan, you’ll feel the warmth and compassion that will define your experience at our New York IVF clinic. Drew Tortoriello, MD serves as Medical Director of Sher Fertility Institute New York. Dr. Tortoriello is a board certified Reproductive Endocrinologist that joined Sher Fertility Institute in 2007 from the Columbia University Medical Center. He has over 10 years of clinical and academic experience in the field of infertility and In Vitro Fertilization (IVF). Dr. Tortoriello is an outstanding fertility specialist that you will find to be caring, compassionate and personable. When you receive fertility treatment at our New York City infertility clinic, each doctor will participate with hands-on management of your case throughout your treatment. We pride ourselves on an individualized problem solving approach, coupled with compassionate care and awareness of the emotional struggles that accompany infertility. Sher Fertility Institute New York has quickly become the center to turn to when all other options have failed and patients are searching for hope and fresh alternatives to their treatment. At Sher Fertility Institute New York, we are very proud of our reputation of being on the leading edge of emerging reproductive technology. In fact, along with our colleagues at other SIRM centers, we have pioneered many medical breakthrough techniques, the most recent and exciting of which include:

1. Comparative Genomic Hybridization (CGH) for embryo selection

2. Fertility preservation (FP) and Fertility Rescue (FR)

Experience the difference at our New York IVF clinic; see why Sher Fertility New York is a top fertility center in Manhattan. Request your appointment with a specialist today!

Is it Day 1 of your IVF cycle yet? 🩸 Understanding the "4 PM Rule" is a game-changer for your baseline scheduling and ...
01/22/2026

Is it Day 1 of your IVF cycle yet? 🩸 Understanding the "4 PM Rule" is a game-changer for your baseline scheduling and medication timing.

When you’re on an infertility journey, every day counts. But identifying the official start of your period for a can be confusing—especially with early spotting.

The Checklist: > ✅ Day 1 (Full Flow): Requires a pad/tampon. ❌ Spotting: Just a smear/spot. This is NOT Day 1.

The 4 PM Rule: > 🕒 Before 4 PM: Today is Day 1. 🕒 After 4 PM: Day 1 is officially TOMORROW.

Why this matters: Accurate reporting ensures your or starts on the exact right biological window.

Early bleeding can be brown or pink. If you're unsure, track the color and call us! We are here to help you get the protocol exactly right.

Save this for your next cycle! 🔖 . .

Progesterone in Oil (PIO) Made Simple 💉💛Feeling nervous about your PIO shots? You aren't alone. Progesterone in Oil is o...
01/20/2026

Progesterone in Oil (PIO) Made Simple 💉💛

Feeling nervous about your PIO shots? You aren't alone. Progesterone in Oil is one of the most talked-about IVF medications, and while it can feel intimidating, understanding the "how" and "why" makes all the difference in your fertility journey.

In this guide, we’re breaking down the injection basics to help you move forward with confidence.

What we’re covering:

What is PIO? How it supports the uterine lining for embryo implantation.

Injection Tips: How to rotate sites and minimize soreness.

IVF Cycle Timing: Where this fits in your egg retrieval or transfer prep.

FAQs: Does it hurt? Can you do it yourself?

No more "injection anxiety"—just clear, simple steps to help you master your fertility treatments.

📌 SAVE this post to refer back to on injection night, and SHARE it with a friend who is starting their IVF cycle soon!

Stop stressing about being stressed. 🤍One of the biggest burdens of a health journey is the pressure to "stay positive" ...
01/20/2026

Stop stressing about being stressed. 🤍

One of the biggest burdens of a health journey is the pressure to "stay positive" so your treatment works. But here is the truth: your medicine is strong, and your body is resilient. You don’t have to be perfectly zen for your treatment to be effective.

We suggest mind-body practices like gentle stretching or deep breathing not because you "must" do them to get better, but because you deserve to feel a little lighter today.

Remember:

Your treatment is working, even on your most stressful days.

Finding calm helps your body, but it isn't a requirement for medical success.

A few mindful minutes can be enough to reset your day.

You don't need perfection. You just need to be kind to yourself.

Which "mind-body practice" feels most doable for you today?
🌿 A walk in nature
🧘 Gentle stretching
🌬️ Deep breathing

TSH levels and your thyroid health play a massive, often hidden role in your fertility journey. 🦋Your thyroid is like th...
01/14/2026

TSH levels and your thyroid health play a massive, often hidden role in your fertility journey. 🦋

Your thyroid is like the "master controller" of your metabolism, and when your TSH (Thyroid Stimulating Hormone) is out of balance, it can directly impact ovulation, cycle regularity, and even implantation.

Why we test TSH for fertility:

Optimizing for pregnancy: While "normal" lab ranges are broad, the ideal TSH for conception is often narrower (typically under 2.5 mIU/L).

Supporting early pregnancy: Proper thyroid function is critical for the baby’s development in the first trimester.

Identifying silent issues: You can have "subclinical" issues with no symptoms that still affect your ability to get pregnant.

The good news? Thyroid imbalances are often very manageable with the right support and medication. 💊

Have you had your TSH checked recently? Let us know in the comments if you’ve ever had a "borderline" result! 👇

Save this for your next fertility clinic visit! 🔖
. .

They call it the longest 36 hours for a reason. ⏳🐢Once you take that final "trigger shot," the clock starts ticking. It’...
01/12/2026

They call it the longest 36 hours for a reason. ⏳🐢

Once you take that final "trigger shot," the clock starts ticking. It’s a strange, emotional "in-between" time. The injections are finished, but the finish line is still 2,160 minutes away.

Why the 36-hour precision? It’s the biological "Goldilocks" zone. We’re waiting for the eggs to complete their final stage of maturation, but we have to retrieve them before the body naturally ovulates. Timing isn't just important—it’s everything.

During this window, it is completely normal to feel a mix of: ✨ Hope for the results ✨ Anxiety about the procedure ✨ Restlessness from the wait

Swipe through for a look at why this window matters so much and some gentle ways to protect your peace while you count down the hours.

You’ve done the hard work. You’ve taken the shots. Now, take a deep breath—you’re almost there. 🤍

The "Grand Finale" of stims is here! 🎤 The Trigger shot is the most critical milestone of the IVF stimulation phase, and...
01/07/2026

The "Grand Finale" of stims is here! 🎤 The Trigger shot is the most critical milestone of the IVF stimulation phase, and we know it can also be a source of anxiety.

At Sher Fertility Solutions New York, we believe being prepared is the best way to feel empowered. These 5 tips are designed to help you navigate your trigger night with confidence and ease.

Save this post so you have it ready for your big night, and follow for more expert guidance through every stage of your journey. 🤍

TTC egg retreval egg freezing fertility infertility

Medication is a major part of the IVF process, and we want to make it simple as possible. HCG is a key player in the f...
01/06/2026

Medication is a major part of the IVF process, and we want to make it simple as possible. HCG is a key player in the final stages of your cycle. Understanding what it does, the potential side effects, and how it prepares your body for retrevial is essential fo a stree fee experience.

Follow and save all our Medication Made Simple guides.

infertility, ttc, egg freezing, IVF, egg retrieval, fertility, support

The biggest misconception in fertility? That progress has to look like a straight line to be real. 📈In the lab and in li...
01/05/2026

The biggest misconception in fertility? That progress has to look like a straight line to be real. 📈
In the lab and in life, there are loops, pauses, and detours. A detour isn't a failure—it’s often where we find the most important clinical answers. If your path hasn't been a straight line lately, you are exactly where you need to be.
SAVE this as a reminder for the winding days, and COMMENT a "✨" if you’re committed to honoring your own pace this year.

Knowledge is the ultimate foundation. Let’s talk about what your “Egg Reserve” actually tells us. 🧬Start 2026 with the f...
01/01/2026

Knowledge is the ultimate foundation. Let’s talk about what your “Egg Reserve” actually tells us. 🧬
Start 2026 with the facts. Your AMH and follicle counts aren’t just numbers on a lab report—they are the data points we use to build a sustainable, realistic plan for your future. Understanding your baseline helps us move away from “guessing” and toward “knowing.”
To help you dive deeper into your results, COMMENT the word “HORMONE” and we’ll send our guide to understanding your fertility foundations directly to your inbox.

Knowledge is the ultimate foundation. Let’s talk about what your "Egg Reserve" actually tells us. 🧬Start 2026 with the f...
01/01/2026

Knowledge is the ultimate foundation. Let’s talk about what your "Egg Reserve" actually tells us. 🧬
Start 2026 with the facts. Your AMH and follicle counts aren't just numbers on a lab report—they are the data points we use to build a sustainable, realistic plan for your future. Understanding your baseline helps us move away from "guessing" and toward "knowing."
To help you dive deeper into your results, COMMENT the word "HORMONE" and we’ll send our guide to understanding your fertility foundations directly to your inbox.

IVF shouldn’t feel like a medical mystery. Clarity is the first step toward confidence.When you understand the "why" beh...
12/30/2025

IVF shouldn’t feel like a medical mystery. Clarity is the first step toward confidence.
When you understand the "why" behind every step, the process starts to feel less like a series of appointments and more like a focused plan. We’re pulling back the curtain and breaking down the medical milestones from start to finish—because the "unknown" is often the hardest part of the process.
We’ve simplified the roadmap for you—COMMENT the word "STARTER" and we’ll DM you our IVF Starter Guide to help you navigate the journey with confidence. 📖

There is no "standard" path to parenthood, only the one that is right for you.The journey looks different for everyone. ...
12/29/2025

There is no "standard" path to parenthood, only the one that is right for you.

The journey looks different for everyone. Our goal is to provide the science that finds the answers and the clinical support that keeps you steady along the way. Whether a path is a straight line or has had a few detours, every step forward is progress.

COMMENT a "🤍" to show your support for every unique journey being walked this year

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425 Fifth Avenue, 3rd Floor
New York, NY
10016

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Our Story

Many of our fertility patients are working professionals who have very busy schedules. We respect the value of your time and have therefore structured our program to run on a tight time schedule for all appointments in a sincere effort to minimize delays and inconveniences.

Sher Fertility Institute New York also attracts many patients from out of town and out of the country. Whenever possible, we work to coordinate fertility and IVF treatment with our patients’ Ob/Gyns which helps reduce the amount of time spent in our fertility clinic offices. Our protocols and treatment approach have effectively shortened the treatment period – in most cases couples don’t need to spend longer than 8-10 days onsite. Because we understand that New York City is one of the most popular destinations in the world, we have arranged special, discounted accommodations at several of the leading hotels within walking distance of our center.

Sher Fertility Institute’s cutting-edge protocols, unique IVF package plans and outstanding success rates complete the picture as to why we are the logical choice for you to reach your dream of having a baby.

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