04/21/2025
Big Congrats to Annie Frisbie, MA, IBCLC, PMH-C (she/her)
Founder of City Lactation, Annie became an IBCLC in 2011 and earned her Perinatal Mental Health Certification in 2023. Her journey began after her first child’s birth in 2007, inspiring her to volunteer with La Leche League and eventually lead meetings in Queens from 2009–2016.
In 2019, she launched City Lactation to build a collaborative practice. Annie also co-hosts the Lactation Business Coaching podcast and creates tools, trainings, and CE for private practice IBCLCs.
A nationally recognized speaker and expert in HIPAA, tech in healthcare, and lactation business, Annie received USLCA’s President’s Award in 2018. She’s also a proud NYLCA member, screenwriter, and mom of two teens (plus cats Frank & Roxie!).
What drives her? “I really do think every baby is the cutest—and every family’s story matters.” Check Annie out at