Ffoice, New York, NY (2026)

02/09/2026

Valentine’s vibes at Story Club this Wednesday 💖💕

Talking about the massive popularity of cosy food romances, and what makes them so delicious 🥐☕️🧁

Tickets at ffoice.com/store or via the link in bio 😻😽

12/09/2025

Drowning not waving, peeps 🌊🏊‍♀

Which is also to say this is our last week of Office Hours for this year so if you want to pop in and get some input or simply get some writing done, we’re here till Friday. ✨🎄🤶

10/31/2025

Choice cuts from Stephanie Danler’s Sweetbitter - our Story Club read for November.

I’m with her on the peanut butter. 🥜🍞

Have you read it? 📖

06/24/2025

If you only know Elizabeth Gilbert for Eat, Pray, Love you are missing out!

Her writing about the creative process is up there with greats like Julia Cameron and Steven Pressfield. 🔥

Most of these 👆come from her book Big Magic, but there’s also two fabulous TedTalks to watch, her still-useful, still-inspiring podcast series from 2016, her Substack...

I’ve had great fun revisiting these in prep for tomorrow’s Story Club session on Zoom.

Yes, we’ll be talking about the memoir/phenomenon that was Eat, Pray, Love ✅ but also how to:

🦹 use clever, E Gilbert-inspired ways to improve your articles and travel writing 🏝
🏗 come up with a fab designing principle (in the literary sense, not the design sense!), and looking at
🦊 COYOTE UGLY.

It’ll be fun. Want to join? We’d love to see you. Wednesday evening 8pm BST. Tickets available from ffoice.com/store or use the links in bio or Stories.

05/15/2025

Looking forward to this! 👀💃

Our next workshop is about writing recipes you really want to read, not just follow. 😋 📖

Recipe writing that compels you to the store or into the kitchen, sure, but also that which makes you think and feel more deeply. 💝 🍽

I’m having great fun pulling together examples of the finest – from writers old and new. We’ll be looking closely at why these pieces work and how you can incorporate the techniques in your own writing. ✅

Whether you’re thinking of starting a newsletter, want to pitch magazines, or are looking for ways to reinvigorate your writing and your career, this workshop is guaranteed to inspire. ✨

🎟 Tickets are available via the link in bio or by visiting https://lu.ma/cuycrasa

Hope to see you there!

05/12/2025

I’ve been watching Black Cake on Disney+ this week – sniggering that a few of the baddies are British guys. (Elliot Cowan has excellent form on this, btw, playing one of Agatha Christie’s most unhinged killers on Poirot.) 🧨🧨

It’s always interesting comparing tv and movie adaptations to the original novels, not least to see what the directors and scriptwriters felt needed changing to ramp up the tension! 📈😰

👉 Family sagas are brilliant for exploring food, culture and identity – as Black Cake ably demonstrates – and we’ll be diving into the must-haves in this very popular genre during our class on May 21. 🤓

If you’d like to have a go at channelling your love of food and writing into fiction, why not join us!

🎟️ Tickets are £18 from ffoice.com/store and include Zoom replay access for anyone who can’t attend live. 👩🏻‍💻🧑‍💻🧑🏽‍💻👩🏿‍💻

Hope to see you there!

03/31/2025

🚀 LAST CHANCE TO SIGN UP! STARTS NOON TODAY ⏰

💭 Would you like to write more confidently, to make people’s mouths water, entice them into the kitchen, or out to the shops?

Good food description is the foundation of successful food writing—yet it’s where many aspiring writers falter. 😱

In this hands-on workshop, you’ll learn:
🥣 The essential ‘ingredients’ that make food descriptions irresistible—and the pitfalls to avoid
🥣 Skills the most esteemed food writers use to make their work shine—and keep editors commissioning
🥣 Techniques to move beyond predictable sensory adjectives so you’re producing dazzling copy regularly
🥣 How to infuse your writing with authenticity and verve

👉 You’ll take away a toolkit of techniques you can use every time you sit down to write, as well as a workbook filled with examples and exercises to inspire brilliant content in the months to come. 💃💃💃

IS THIS FOR YOU? 🤔
This workshop is perfect for all food writers and bloggers, aspiring cookbook authors, restaurant reviewers, recipe developers, and content creators who want to take their food writing from serviceable to spectacular.✨✨

🏎️ In just two hours you’ll transform your approach to writing and your ability to describe culinary experiences.

Whether you’re producing recipe introductions, book synopses, articles, restaurant reviews, or newsletters, you can make your words as delectable as the dishes you describe—and leave readers (and editors) hungry for more.😋🍴

Sign up now via the link in bio. Looking forward to seeing you!

03/11/2025

Is Piglet the foodiest novel of all time? That’s one thing we’ll be discussing tomorrow (Wednesday) evening at our Story Club get-together. Must confess I think Lottie Hazell really nails it.📍

And I’m not alone. 👉 Piglet was named one of the 100 Most Notable Books of 2024 by The New York Times and a Barnes & Noble Discover Prize Finalist (amongst other accolades).

🇬🇧 💂 Yet it’s a thoroughly British story, set in Oxford no less, complete with , and (almost) .

You won’t be surprised to learn that used to work in cookery publishing! 🍜 📚

Do come along tomorrow night if you love food and words and reading and cooking and want to get better at shaping them into something like a career. 🫶 We start at 8pm GMT. Tickets from ffoice.com/store 🎟️

02/28/2025

Do you shop at ? 🛒 Do you know people who do? Then you’ll recognize the heroine of this perceptive and affecting story. At times, you might even think you are her.🪞🤯

👉 Author Lottie Hazell has a superb knack of putting you in the body of Piglet, whether it’s a moment of sensuous eating, cringeing through office drinks, or fumbling with underwear that no longer fits. 🎯

I’ve had to put the book down several times – not because it’s bad, but because it’s mortifying 😱; I can’t bear to witness Piglet’s shame, even when she’s a pretentious cow. That we taste, feel and wince every second right along with her is a testament to Lottie Hazell’s skill.

And the food description is brilliant: Piglet’s one of those rare novels where the tricks translate directly to journalism and newsletter writing. 📝🧑‍💻

🔪 We’ll be dissecting and discussing Piglet in our next Story Club session on Wednesday 12 March. Want in? We’d love to see you there!

🎟️ Tickets are £18 and available from ffoice.com/store – or via the linkinbio. A recording and class notes will be available for anyone who can’t make it to the Zoom session.

02/13/2025

Wonderful evening last night at the recipe development mothership, Ottolenghi Test Kitchen, with delivering a fascinating cooking demo for chefs and the wider – utterly charming – team.

Mushroom dumplings with Malaysian curry oil, Singapore crab, classic Chinese greens, and an incredible fresh tomato and chilli dip with ginger flower, all paired with Czechoslavakian wines from .

For me, it was a timely reminder that a book, even one as comprehensive and authoritative as Tony Tan’s Asian Cooking Class, can only go so far.

There is still so much to learn from live cooking classes where a chef has more ‘room’ to go into finer details on getting the best result, and how to use ingredients you can’t find in the UK, let alone Sainsbury’s.

Just look how many recipe pages has tagged in Tony’s new cookbook – what better recommendation could there be!

Many thanks to Yotam , and for an amazing event – such fun, so hospitable, and THOSE COCKTAILS! 🧡🍹🎯.

01/30/2025

✨ 🪣🧽 Dust off those Delicious Discoveries! 🧽🪣✨

As a food writer myself, I know you’ve poured your heart and soul into your work over the years.

But, as an editor, I’m saying: let’s not leave all those brilliant insights, scrupulous notes, and meticulously-tested recipes languishing in an old box!

This isn’t the time to play small. It’s THE time to make the most of all you’ve learned.

If you’d like to know that’s true too, join me on Monday when I’m hosting a hands-on Zoom workshop called Recipe for Renewal: Turn Your Old Work Into Fresh Ideas.

In it, we’ll be doing a synchronised dive, deep into your archives and resurfacing refreshed, glistening and full of inspiration.

Sound good? Here’s three more reasons to join:

1️⃣ Vol-au-vents are BACK, Baby. The early eighties are a VIBE. Don’t know what that means? Don’t worry. But trust: when you look back on stuff you used to do, with the help of my rose-coloured varifocals, you’ll be surprised at the great things you come up with.

2️⃣ You’ll learn how to repurpose material the right way (ie the way that gets results). Sorry to break the news, but you don’t just stick an old article on Substack and say ‘Err, here’s something I wrote 16 years ago...’

3️⃣ Re-establish your expertise. You know your stuff! Now you want to BE SEEN knowing your stuff. We’ll talk about how to make that happen.

Ready to showcase your authority, not the date on your birth certificate?

Join us for the workshop on Monday and learn how to breathe new life into your genuinely valuable “content”!

➡️ Link in bio to register!

01/27/2025

Best advice, frank and thoughtful, from a world-renowned expert! 🫚🍜🥟🥡

I’m delighted to be hosting culinary legend Tony Tan in this exclusive masterclass – an amazing opportunity to tap into his extensive knowledge not only of using Asian ingredients and cooking techniques but introducing them to people.

If you’re writing or posting about food, this is one you definitely won’t want to miss. We’ll cover how to:
✔️ Understand key ingredients
✔️ Marry flavours from across the globe
✔️ Respect traditions without compromising approachability
✔️ Put your own stamp on classic combinations

I’ll be drawing on real life examples from Tony’s latest book, Tony Tan’s Asian Cooking Class – featured in Cookbook Corner just last week – and probably a couple from his first book Hong Kong Food City too!

The masterclass will be live on Zoom, at noon on Friday 14 February. BYO chocolates 😉.
Sign up via the link in bio, or DM me here to be sent the link.

📸 food photography and portrait © Mark Roper from Tony Tan’s Asian Cooking Class

Ffoice

02/09/2026

12/09/2025

10/31/2025

06/24/2025

05/15/2025

05/12/2025

03/31/2025

03/11/2025

02/28/2025

02/13/2025

01/30/2025

01/27/2025

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