(Prevention, Immediate diagnosis, New technology, Knowledge) is a non-profit, 501(C)(3) charity that began as a grassroots organization by a small group of women that lost a close friend to breast cancer. It began as a golf tournament and currently PFP holds over 300 events in 250 clubs across 28 states. Since 1996, PFP has donated $34 million to it's sole beneficiary, The Breast Cancer Research Foundation. The BCRF advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn Lauder in 1993, BCRF has raised more than $470 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. Last year, BCRF invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. Due to the generous underwriting by Michael Bloomberg, PFP is able to donate 100% of all funds raised to the BCRF! Estee Lauder and Wilson Sporting Goods are also sponsors. BCRF is the ONLY breast cancer organization to be given an A+ from CharityWatch and awarded a 4-star rating from Charity Navigator 11 times since 2002. Please visit www.bcrfcure.org for more information.
