(Prevention, Immediate diagnosis, New technology, Knowledge) is a non-profit, 501(C)(3) charity that began as a grassroots organization by a small group of women that lost a close friend to breast cancer. It began as a golf tournament and currently PFP holds over 300 events in 250 clubs across 28 states. Since 1996, PFP has donated $34 million to it's sole beneficiary, The Breast Cancer Research F
oundation. The BCRF advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn Lauder in 1993, BCRF has raised more than $470 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. Last year, BCRF invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. Due to the generous underwriting by Michael Bloomberg, PFP is able to donate 100% of all funds raised to the BCRF! Estee Lauder and Wilson Sporting Goods are also sponsors. BCRF is the ONLY breast cancer organization to be given an A+ from CharityWatch and awarded a 4-star rating from Charity Navigator 11 times since 2002. Please visit www.bcrfcure.org for more information.
