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12/07/2025

Snapchat offers a powerful analytics suite inside Snapchat Ads Manager that gives performance insights across paid ads, public profiles, lenses, and organic content. Below is your complete guide.

1. Key Metrics to Track in Snapchat Ads

A. Awareness Metrics
• Impressions – Total times your ad was shown.
• Reach – Number of unique users who saw your ad.
• Swipe-Up Rate (SUR) – % of people who swiped up (Snapchat’s version of CTR).

B. Engagement Metrics
• Video Views – How many people watched your video.
• 2-Second & 15-Second Views – Measures depth of engagement.
• Story Completions – Percentage of viewers who watched all snaps in a story ad.

C. Conversion Metrics
• Swipe-Ups → Website Actions
• Signups, Purchases, Add-to-Cart
• CPI / CPA / ROAS

Snapchat uses the Snap Pixel (like Meta Pixel) to track cross-channel behavior after leaving Snapchat.

D. Cost Metrics
• CPM – Cost per 1,000 impressions
• CPSU – Cost per Swipe-Up
• CPA – Cost per Action
• CPC – Usually lower than Meta & TikTok

12/07/2025

12/07/2025

Overall Size & Reach
• TikTok has ≈ 1.59 billion monthly active users (MAU) globally in 2025. 
• With that many users, it remains one of the largest social media platforms worldwide. 
• The app has been downloaded over 5.48 billion times globally — a testament to its long-term reach. 

12/02/2025

Key Metrics (Downloads, Apps, Revenue, Developer Earnings)
• The App Store now hosts roughly 1.9–2.05 million apps available globally. 
• Of those, about 95% are free apps, with only ~ 5% being paid apps. 
• In 2025, the total number of downloads on the App Store is projected to exceed 92 billion worldwide. 
• In 2024, the global “billings and sales” facilitated by the App Store ecosystem (physical goods/services + digital + ads) reached nearly US$1.3 trillion. 
• For U.S.-based developers, the 2024 ecosystem facilitated US$406 billion in billings and sales — up from US$142 billion in 2019.

11/21/2025

11/15/2025

Influencer Centro is a next-generation platform designed to empower digital creators, influencers, and brands by providing the tools, insights, and opportunities needed to grow influence, build sustainable businesses, and create meaningful collaborations. In an era where the creator economy drives billions in revenue, Influencer Centro bridges the gap between content creators and brands, enabling smarter, more transparent, and measurable partnerships.

At its core, Influencer Centro believes that influence is a business. Every creator, whether starting with a few hundred followers or millions, deserves the resources, data, and professional infrastructure to maximize growth and revenue. We simplify complex processes like campaign management, audience analytics, brand outreach, and performance tracking, allowing creators to focus on what they do best—creating impactful content.

10/27/2025

Create with vision. Build with intelligence. Optimize with purpose.

10/26/2025

“Optimization isn’t the end — it’s the art of continuous rebirth.”

10/26/2025

Film is NOT Dead

08/25/2025

AI Update in Business (2025)

1. AI Adoption is Mainstream

• 80%+ of large companies use AI in some form (automation, customer service, analytics).
• Small and mid-sized businesses are rapidly catching up thanks to affordable SaaS AI tools.

2. Revenue Growth Through AI

• Businesses are reporting 10–20% cost savings from automation.
• Personalized marketing and AI-driven recommendations are boosting conversion rates by up to 30% in retail, e-commerce, and media.

3. Workforce Transformation

• AI is shifting roles from task ex*****on → task supervision and strategy.
• Demand for “AI-literate” employees is surging (prompt engineers, AI ethicists, automation managers).

4. Key Use Cases by Industry

• Healthcare: Diagnostics, predictive care, and patient personalization.
• Finance: Fraud detection, algorithmic trading, and compliance automation.
• Retail & E-commerce: AI-driven customer insights, supply chain optimization, and dynamic pricing.
• Manufacturing: Predictive maintenance, robotics, and Industry 4.0 automation.
• Media & Marketing: Generative AI for content creation, personalization at scale.

5. Competitive Edge

• Companies not integrating AI risk falling behind in efficiency, speed, and customer experience.
• The next wave is AI + human creativity, blending automation with brand storytelling and human connection.

6. What’s Next (2025–2030)

• Hyper-personalization: Products and services uniquely tailored in real time.
• AI Agents: Autonomous systems managing workflows, finances, and even negotiations.
• AI in Decision-Making: Executives increasingly relying on AI simulations for market strategy.
• Ethics & Regulation: More oversight on transparency, data usage, and bias.