Studio Optix

Studio Optix Since 1994, Dr. Mitchell Cassel and associates have provided exceptional eyecare and outstanding eyewear in the heart of Midtown Manhattan. www.studiooptix.com

Studio Optix is the ultimate destination for your eyecare and eyewear needs. Located conveniently in Rockefeller Center, we offer an extensive and highly curated collection of over 5,000 eyeglass frames and sunglasses at all price points. We travel the globe and keep up on eyewear trends to bring you the most up-to-date and fashionable frames. As a leading provider of eyewear to the motion picture and television industries, our staff is expertly trained to select the most flattering eyewear for any face shape and personal style. You’ll receive highly personalized service every step of the way. We make you look and see your best.

While in Las Vegas for an industry conference, we caught up with our most magical patient at his incredible show!!
09/21/2025

While in Las Vegas for an industry conference, we caught up with our most magical patient at his incredible show!!

Tuesday Sept 16, we’re hosting a event with . Come meet the designer for personalized eyewear fittings and the launch ...
09/09/2025

Tuesday Sept 16, we’re hosting a event with . Come meet the designer for personalized eyewear fittings and the launch of his exquisite buffalo horn collection.

DM for more info and to schedule your visit.

It’s a big week for , making her in AND these new glasses!!!!!! Congrats, Diva 💕
08/08/2025

It’s a big week for , making her in AND these new glasses!!!!!! Congrats, Diva 💕


Mark your calendars! Tues March 11 is our annual Trunk Show event with . Our most anticipated day of the year!! Come mee...
02/09/2025

Mark your calendars! Tues March 11 is our annual Trunk Show event with . Our most anticipated day of the year!! Come meet designer/owners Betty and Dixie Klein, who will be visiting from Paris to showcase the entire collection and offer personalized frame fittings.

Call or DM to schedule your appointment (or 👀 exam)

Our annual visit from is our OFFICIAL Holiday Season kickoff!! ❤️❤️
12/04/2024

Our annual visit from is our OFFICIAL Holiday Season kickoff!! ❤️❤️

knows that season is a year round sport 😎
08/22/2024

knows that season is a year round sport 😎

2 WEEKS AWAY! Tuesday March 12 is our annual event with - our most anticipated day of the year. Come meet Betty & Dix...
02/27/2024

2 WEEKS AWAY! Tuesday March 12 is our annual event with - our most anticipated day of the year.

Come meet Betty & Dixie Klein, the designers who bring this exquisite eyewear to life.

We have a few spots left for eye exams that day. Please cal or DM to schedule your visit.

NEW has landed at Studio Optix! These limited production frames sell out immediately, what are you waiting for!!👓: Whis...
02/24/2024

NEW has landed at Studio Optix! These limited production frames sell out immediately, what are you waiting for!!
👓: Whiskeyclone color Azalea, 1 of only 250!!

⚠️ Trunk Show on Tuesday 2/20 🗓️DM for an eyewear appointment or Thanks to our model and eyewear legend 💙 ...
02/05/2024


⚠️ Trunk Show on Tuesday 2/20 🗓️
DM for an eyewear appointment or

Thanks to our model and eyewear legend 💙

Our first ever with is set for Tuesday Feb 20! We will have the entire collection including NEW releases for one day ...
01/30/2024

Our first ever with is set for Tuesday Feb 20! We will have the entire collection including NEW releases for one day only. This is not to be missed!!

Appointments are encouraged so please call or DM to schedule.

Dr. Sarah Klibanoff made us so proud this morning on The Today Show!! Click the link to watch her segment.
01/16/2024

Dr. Sarah Klibanoff made us so proud this morning on The Today Show!! Click the link to watch her segment.

Board certified optometrist Dr. Sarah Klibanoff stops by Studio 1A to talk about the importance of annual eye exams and shares the surprising results of Sheinelle Jones’ recent eye exam.

We love a man who wears color!Discover the ultimate combination of comfort and design with MODO titanium sunglasses. Alw...
08/21/2023

We love a man who wears color!

Discover the ultimate combination of comfort and design with MODO titanium sunglasses. Always lightweight, always in style.⁠⁠⁠⁠
⁠⁠

Address

63 W 49th Street
New York, NY
10112

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm
Saturday 10am - 5pm

Telephone

+12127654444

Website

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