04/21/2026
“I think the reason the word ‘community’ sometimes raises eyebrows in sauna spaces is that it often describes the hope of connection rather than the evidence of it. The talk before the walk, so to speak.
You probably know the feeling.
It’s a bit like when a brand says “family” and something in you knows family isn’t something you can buy.” - Becky, Kamu Sauna.
When “community” becomes a caption An insightful article about the trappings of overused terms for saunas in the public domain.
