01/28/2026
Eduardo, Allie, and Ellen can see again thanks to the gifts of their eye donors. Each year, more than 1,100 New Yorkers rely on the generosity of eye donors. The Eye-Bank’s new multimedia campaign launched this month, featuring real cornea transplant recipients who are grateful for the gift of sight and want to encourage others to register as eye, organ, and tissue donors at the DMV or at EyeDonation.org. The “New Yorkers Need You" campaign will run throughout the year across digital, social, streaming, and English- and Spanish-language media.