The Yinova Center

The Yinova Center The Yinova Center is a leading acupuncture and Chinese medicine practice dedicated to providing integrative care with meaningful results.

Our patients tell us that because of our kind staff, our warm spa-like setting, Jill's books, our blog, and out regular support groups and events, they feel as if they are a part of a healing community. We love to hear this because The YinOva Center was designed to support you. Our YinOva Team is skilled and empathetic. They are experts in their field - acupuncture, Chinese herbs, massage, and structural integration. Patients often tell us how much they appreciate the warmth and wisdom of our practitioners. We have been featured on Dr. Oz, CNN, the Early Show, Good Morning America, ABC News and in New York Magazine, the New York Times, the New York Daily News, the Wall Street Journal, W, More, Martha Stewart Living, Harpers Bazaar, Elle and Town and Country, YinOva is known for compassionate care and sensible health advice. To schedule an appointment http://yinovacenter.com/contact-us/appointments/

To read more about what the media say about YinOva http://yinovacenter.com/about/press

To check out our up-to-date blog http://www.yinovacenter.com/blog/

11/25/2025

Healing looks different for everyone. At Yinova, we listen closely and create treatments that reflect your body’s unique needs. Book a consultation to begin your own path to healing🌻

11/19/2025

Our shop is filled with clinic-approved herbs and wellness tools. Carefully chosen to support your health and healing.✨

11/14/2025

People often ask how to improve egg quality. CoQ10 is one supplement that can support each egg in living up to its potential. Paired with customized herbal formulas, it becomes part of a natural approach to fertility care🪴✨

11/11/2025

Every body is unique. At Yinova, treatments are
customized to meet your individual needs,
supporting health in a way that works for you.
Book a treatment to discover the care your body
needs.💆🏼‍♀️

Flow Into Fall with The Zinn Method by —an evening of mindful movement, fascia release, and renewal for body and mind.Th...
11/01/2025

Flow Into Fall with The Zinn Method by —an evening of mindful movement, fascia release, and renewal for body and mind.

This exclusive members-only event is all about self-care & connection. Bring a friend, sip on healing refreshments, learn some stress-relieving techniques, & leave feeling rejuvenated!

⁣This event is free for Yinova members, you can RSVP with our Front Desk.

Not a member yet? Now’s a great time to join!

10/31/2025

Improving egg quality begins with focusing on overall
health.

At Yinova, we combine supplements like CoQ10 with
customized herbal formulas designed to support
each patient’s unique needs.

A tailored approach to help every egg live up to its
potential.✨

10/28/2025

At Yinova, we support fertility with natural approaches like acupuncture and herbs.

Thoughtful care to help the body find balance.🌿

10/23/2025

Acupuncture and Chinese herbs have long been used to support fertility. They work together to balance the body, improve circulation, and create the conditions for healthy conception. Gentle, natural care to nurture reproductive health.🌿

10/15/2025

Energy practices can open new ways of understanding
how the body heals.

Through movement, visualization, and connection, this
technique explores the link between energy and
wellbeing✨

10/09/2025

Energy practices can open new ways of understanding how the body heals.

Through movement, visualization, and connection, this technique explores the link between energy and wellbeing.✨

10/07/2025

The body carries a subtle field of energy that can be felt with mindful attention.
Simple hand movements, like holding an imaginary ball, help patients notice this flow and connect more deeply with themselves.

A gentle practice to ground, center, and restore balance. ⚡️

09/30/2025

Electroacupuncture offers a gentle way to calm the nervous system.
With soft pulses at about two cycles per second, the treatment encourages relaxation and eases tension.

Many patients describe it as deeply soothing, and with regular care, it can help quiet the mind and soften anxiety. ✨

Address

37 W 17th Street Suite 300
New York, NY
10011

Opening Hours

Monday 7am - 8pm
Tuesday 8am - 8pm
Wednesday 7am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

+12125332255

Website

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Our Story

The Yinova Center is a complementary medical center in New York City, known for its experienced team, warm atmosphere and effective care.

At the Yinova Center, we believe that good medicine combines the best that Eastern and Western medicine has to offer, and our practice is rooted in the wisdom of traditional Chinese medicine, adapted to the needs of modern New Yorkers. We’ve been practicing this way since 1999 and we call what we do the Yinova Method.

The center is home to some of Manhattan’s best acupuncturists and health practitioners, led by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole Yinova team has been featured widely on TV and radio and in newspapers and magazines.

We are proud to provide acupuncture and Chinese herbs from an experienced team of practitioners of Chinese medicine. We also offer many forms of bodywork from massage to Rolfingto nutritional advice, and support groups in a spa-like setting, that is a tranquil retreat from the hustle and bustle of downtown Manhattan.