The Yinova Center

The Yinova Center The Yinova Center is a leading acupuncture and Chinese medicine practice dedicated to providing integrative care with meaningful results.

Our patients tell us that because of our kind staff, our warm spa-like setting, Jill's books, our blog, and out regular support groups and events, they feel as if they are a part of a healing community. We love to hear this because The YinOva Center was designed to support you. Our YinOva Team is skilled and empathetic. They are experts in their field - acupuncture, Chinese herbs, massage, and structural integration. Patients often tell us how much they appreciate the warmth and wisdom of our practitioners. We have been featured on Dr. Oz, CNN, the Early Show, Good Morning America, ABC News and in New York Magazine, the New York Times, the New York Daily News, the Wall Street Journal, W, More, Martha Stewart Living, Harpers Bazaar, Elle and Town and Country, YinOva is known for compassionate care and sensible health advice. To schedule an appointment http://yinovacenter.com/contact-us/appointments/

To read more about what the media say about YinOva http://yinovacenter.com/about/press

To check out our up-to-date blog http://www.yinovacenter.com/blog/

From a Chinese medicine perspective, breast tenderness can often be explained by a stagnation of Qi. Hormones tend to fl...
02/09/2026

From a Chinese medicine perspective, breast tenderness can often be explained by a stagnation of Qi.

Hormones tend to fluctuate over the month so if your Qi stagnates, that tells us that your body likely isn’t handling those fluctuations as well as it could.

This is also why some people suffer from premenstrual breast tenderness & can feel blue right before/during their period.

Acupuncture as well as a prescribed custom Chinese herbal formula can help to unblock that stuck Qi.⁣

02/02/2026

At Yinova, every visit is shaped around what your body needs today.

Book a consultation to begin your own path to healing.🌻

01/29/2026

Your wellness can start here.

Gentle treatments, thoughtful care, and a team who truly listens.🌻

01/26/2026

If needles make you nervous, you’re not the only one.

We use ultra-thin, hair-fine needles and adjust everything based on your comfort.

There’s always a way to make acupuncture feel safe and easy.

01/20/2026

Did you know each organ creates its own subtle electromagnetic field?

In Chinese medicine, these natural signals reflect how your body communicates and stays in balance.

Acupuncture supports this process by encouraging smooth flow, harmony, and connection through the body✨

01/13/2026

Long hours at a desk can leave the body feeling tight
and heavy.

and share how simple movements, gentle stretches, and mindful breaks help you stay open and supported through your day.

Small shifts in your routine can make a big difference.
🧘‍♂️

01/09/2026

discusses how cupping helps release tension, improve circulation, and support your body’s natural healing.

If you’ve been feeling tight, stressed, or stagnant, this traditional therapy can bring real relief🩷

01/02/2026

Your practitioner listens to your symptoms, your
patterns, and how your body feels today.

We create a treatment that supports balance, ease,
and deeper healing.✨

12/29/2025

Spending the day leaning into your screen can make your body work harder than you think.

Acupuncture helps soften tight areas, open the chest, and support better posture.🌻

Wrapping up the year with intention and care. Remember to use your FSA funds before they’re gone🤍
12/26/2025

Wrapping up the year with intention and care. Remember to use your FSA funds before they’re gone🤍

Self care makes the best present ✨Swipe to see our curated gift guides for this holiday season!
12/19/2025

Self care makes the best present ✨

Swipe to see our curated gift guides for this holiday season!

12/16/2025

and know that there is no one schedule for healing. Your treatment frequency shifts with your goals, your body, and what you hope to feel🩷

Address

37 W 17th Street Suite 300
New York, NY
10011

Opening Hours

Monday 7am - 8pm
Tuesday 8am - 8pm
Wednesday 7am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

+12125332255

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Our Story

The Yinova Center is a complementary medical center in New York City, known for its experienced team, warm atmosphere and effective care.

At the Yinova Center, we believe that good medicine combines the best that Eastern and Western medicine has to offer, and our practice is rooted in the wisdom of traditional Chinese medicine, adapted to the needs of modern New Yorkers. We’ve been practicing this way since 1999 and we call what we do the Yinova Method.

The center is home to some of Manhattan’s best acupuncturists and health practitioners, led by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole Yinova team has been featured widely on TV and radio and in newspapers and magazines.

We are proud to provide acupuncture and Chinese herbs from an experienced team of practitioners of Chinese medicine. We also offer many forms of bodywork from massage to Rolfingto nutritional advice, and support groups in a spa-like setting, that is a tranquil retreat from the hustle and bustle of downtown Manhattan.