12/05/2024
Founding Partner and Senior Business Consultant/ Advisor
Industrial Application & International Business Development
Amford Power (www.amfordpower.com)
October 2023 - Present
!00 Overlook Drive
Suite 2046
Princeton, New Jersey U.S.A. 08540
Spearheaded and organized relocation of Shenzhen Newchin Technology Co., Ltd., Pingshan District High-Tech Zone, Shenzhen City, Guangdong Province, People's Republic of China (P.R.-C) to Princeton, New Jersey, 08549, United States.
As Had of Industrial Application and International Business Development, I have played a pivotal role in the evolution and growth of Amford Power, transitioning it from its origins as Shenzhen Newchin Technology Co., Ltd. in Shenzhen, People's Republic of China, to a globally focused semiconductor powerhouse headquartered in Princeton, New Jersey. This role has encompassed site selection, international business expansion, strategic partnerships, and the cultivation of initiatives that not only drive business success but also foster societal impact.
Transition and Relocation
Spearheaded the comprehensive relocation of Shenzhen Newchin Technology Co., Ltd. to the United States, rebranding it as Amford Power. This move positioned the company closer to key markets, allowing it to leverage the advanced infrastructure, talent pool, and regulatory advantages of the U.S. semiconductor ecosystem.
Conducted an extensive site selection process, which included evaluating operational hubs in the U.S. and Mexico. This culminated in Princeton, New Jersey, becoming the company’s global headquarters, with exploratory efforts for semiconductor assembly and distribution in Mexico.
Exploratory Mission to Mexico
Led an October 2023 business mission to Mexico, meeting with high-ranking officials, including His Excellency Ambassador Zhang Run and The Honourable Mr. Zou Chuanming, Commercial Counselor of the People’s Republic of China to Mexico, to explore opportunities for Amford Power's growth in the region.
Engaged with Ms. Hope Ni, Chairman and CEO of Inspire Capital, and Mr. Zhou Da, Chairman of Shenzhen Kunlun Holdings Co., Ltd., to discuss investment opportunities and strategies for technology transfer, job creation, and capacity building in Mexico.
The mission emphasized Amford Power’s commitment to raising the standard of living in Mexico through initiatives such as technology transfer, research and development (R&D) programs, and the creation of sustainable job opportunities.
Strategic Partnerships
Established partnerships with three global leaders in semiconductor manufacturing—MACOM of Lowell, Massachusetts; Wolfspeed of Raleigh/Durham, North Carolina; and Infineon of Munich, Germany. These alliances enhance Amford Power's capabilities in developing cutting-edge silicon carbide (SiC) and gallium nitride (GaN) power devices.
The strategic relationships with these industry giants provide Amford Power with a competitive edge, including access to state-of-the-art technologies, global supply chains, and robust market expertise. These collaborations also reinforce Amford Power’s position as a leading provider of advanced semiconductor solutions for automotive, clean energy, and industrial applications.
Global Market Development
Oversaw the development of Amford Power's portfolio of wide-bandgap semiconductor technologies, focusing on SiC and GaN devices that deliver superior performance in high-demand sectors such as electric vehicles, renewable energy, and telecommunications.
Directed supply chain optimization and market entry strategies that increased operational efficiency and expanded the company’s footprint in North and Latin American markets, generating a 50% growth in client acquisitions within the first year of U.S. operations.
Commitment to Social Responsibility
Advanced initiatives aimed at technology transfer and workforce development, aligning with Amford Power’s mission to contribute to local economic growth and capacity-building in the communities where it operates.
Prioritized the establishment of R&D hubs and training programs to cultivate local talent, particularly in Mexico, fostering innovation and ensuring long-term sustainability.
Leadership and Advocacy
Collaborated with international business leaders and policymakers to ensure a smooth transition from China to the U.S., aligning business operations with global best practices.
Represented Amford Power at high-profile industry events and in strategic discussions, advocating for policies and partnerships that promote innovation, sustainability, and economic empowerment.
Competitive Advantages
Through its partnerships with MACOM, Wolfspeed, and Infineon, Amford Power leverages unparalleled expertise in SiC and GaN semiconductor technologies, ensuring products that lead the market in efficiency, reliability, and scalability. These alliances position Amford Power to address the increasing demand for advanced power solutions across multiple industries, securing its role as a key player in the global semiconductor industry.
